'With low barriers to entry and a population that is always on the lookout for something new'. the first facility with 1,500 pallets worth of coldroom and prepacking space started to be built in 2002 in Penang, followed by a second facility in Kuala Lumpur with capacity for 2,000 pallets in 2008. "This year we are finishing the latest one which will be ready by March 2014, with capacity for 4,000 pallets," he says. "It's not just cold storage space. Inside we will have our prepacking facilities for all the major supermarkets in Malaysia, so that will be a very good platform for me to step up to the next level.
"We were proactive with the emergence of modern retailers in the fresh fruit industry, with demand for a better total reefer solution for fresh fruits in terms of cold rooms and chilled reefer trucks, and also the need to have strategic partners in growing areas to concrete our supply,"
"This is further strengthened by growing notion of fruits connection to healthy living and generally many more people turn to a larger fruit intake as part of a healthy diet. Variety is the spice of life so we tend to get more and more fruits from different origins and people want to try them."
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